How to reference a market research report

Using the Harvard Style a reference for a printed market research report should follow the format of:

Author (Year of publication) Report Title. Place of publication: Publisher

Reference list example: Mintel (2009) Food Retailing – UK. London: Mintel

In-text example: (Mintel 2009)

Using the Harvard Style a reference for an electronic market research report should follow the format of:

Author (Year of publication) Report Title [online]. Available from: URL [Accessed: date the report was accessed]

Reference list example: Mintel (2009) Food Retailing – UK [online]. Available from: http://academic.mintel.com [Accessed: 13/05/2011]

In-text example: (Mintel 2009)

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